Sustaining Competitive Advantage through Product Innovation
According to the management literature, firms have 3 options to stay ahead of the competition. One of them being: firms can offer customers leading-edge products or services that consistently enhance features, performance or the experience associated with those products or services. This study zooms in on companies that choose for this option. In the first part of the study you can read what it means and what it takes to be a product leader. The second part investigates to what extent product leadership can be applied to the service industry. In this part you can read 8 case studies os service companies that differentiate from their competitors throug product leadership.
Vergelijk uw bedrijf met andere organisaties op de markt en identificeer de punten die voor verbetering vatbaar zijn.
Naar de Product Leadership Tool
